What Factors Really Determine the Success of a Brand’s Website?
Designing a website isn’t just about making it look fancy, because the best website designs are the ones that make you stop and think. Where many websites tend to go for a functional design in which they stick to the company’s branding, the colour schemes and images. However, there are a few factors that can let you push the boundaries and help you stand out in the digital space.
People stay on websites which opt for a clean and sophisticated look and feel good but it is the ease of access and the speed that does most part of the work. There is no point compromising the look, feel and quality. Seraphic is rated as the best website development company that gives you quality and cost effective services.
What really makes a company deliver the best website development services in India is their ability to work on a number of factors. Because a compiled list of the factors which can catch the eye of the users and build perfectly practical websites to keep the users up-to-date never fails to yield results. It can be the aesthetic, usability or interactivity that can leave one struck at the forefront.
The Important Aspects:
Before jumping into the list, it is highly advisable to quickly go over some of the aspects and features which can help form a great website design.
- The site should clearly state your qualities, your strengths and what your visitors can do on your site.
- The design should resonate with its target audience and should be consistent with the brand. There should be complete resonance between these factors.
- The design should be optimized for mobile tablet devices and other smart devices.
- There should be an appropriate and relevant call to action in the design
- The content of the website is regularly changed and updated.
- The website navigation should be clear and easy-to-use on all devices.
- The design should effectively work towards trust building, communicating value and guiding users to the next step of the buying process.
Let us consider the example of a few companies which have put in the best website development techniques in order to form the best ones:
Airbnb:
The website of Airbnb forms the perfect combination of minimalism with functionality to create the website which is greatly helpful and easy to use. Their primary call to action, i.e., to search for rooms, is right in the center of the homepage, and stands out boldly from the white background. There are a number of suggestions beneath so that you can get inspiration for your next trip.
Inside Abbey Road:
This is the most famous recording studio in the world. Google came along to give Abbey Road the Street View treatment, and create an incredibly engaging and immersive website which takes the user and the creator into the studio and its history. It had great sound design which delivers a really magical experience.
Hence, it can be inferred from this that when it comes to website design, the process of building it can never be a “one-size-fits-all” approach. This is the reason why a successful site should be highly modified and designed from the ground. They should also be designed keeping in mind the needs of the target audience in order to generate tangible results for your business.